Dog on Restaurant
The "Dog on Restaurant" brand is a startup company that sells handmade premium gourmet dog food. I worked here as a brand graphic designer.
The focus of the entire design work in 2021 was re-design around the customer experience.
CREATIVE FIELDS: Branding, Logo design, Graphic design, Packaging, Advertising, Website(UX,UI)
This website design showing good reviews and video clips from customers in several places.
Because Dog On Restaurant has a good reputation from customers.
There is data for 1 year And the advantage of this method is that it can attract customers who are hesitant to buy.
Dog On Restaurant website visitors number is very high but the purchase customer number is quite low.
This problem can be partially solved through a new UI / UX design.
Designed by referring to the Farmers Dog site. (U.S. No.1 dog food site)
One of the advantages of the Farmers Dog site is all button connects to the purchase page.
I followed this feature.
The "Dog on Restaurant" brand has a lot of potentials.
Although many customers expressed interest in it.
The company's profits were not high.
The brand's philosophy and story were too weak.
We have come up with a brand restructuring plan to compensate for this.
I have investigated and analyzed all the problems.
I made a presentation using a map that makes everything easy to understand.